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Our Story


Founded in Milano, the capital of the fashion industry, Flormar was acquired by the Şenbay Family in the year 1970 and began production in Turkey. Flormar became an indispensable brand for women with its yearly production of 120 million units, as well as its wide range of products consisting of blushes, foundations, eyeshadows, mascaras, lipsticks, nail polishes, accessories and skin care products.

Flormar, as one of the world’s leading make-up companies, also has a 21% share in the color cosmetics market of Turkey. Focusing on foreign operations since the year 2008, Flormar has covered a long distance in order to become a global brand with its 650 shops located in 250 cities in 104 countries.

Also one of the top 500 exporting companies in Turkey, Flormar provides added value to Turkey’s economy by reaching women across the world through its presence in over 40,000 retail outlets.

With its years of experience and expert staff, Flormar continues to push forward. In 2012, it signed a deal with Groupe Rocher, a leading brand worldwide, and passed on 51% of its shares. Flormar continues to grow over 20% on an annual basis, and it aims to maintain its consistent growth, aspiring to reach a retail sale value of 1.1 billion 100 million Turkish Liras by the year 2020.


 We compete in the markets of 104 countries in seven continents, primarily in developing markets.

We are a woman’s best friend with our fashionable and reliable make-up products. We welcome women into the creative world by providing them with colors and textures that will allow them to represent their style in the best manner. We believe that color is the core of the Flormar world. We devote ourselves to finding the trendiest colors to bring out the beauty in women. We believe that each color is an essential tool for expressing your culture and reflecting your emotions.


To offer a wide range of colorful, high quality products based on women’s expectations.


To become the innovative beauty brand that closest to the women.



Innovative: We adopt change and apply new ideas, technologies and approaches to improve ourselves, our products, services and processes.

Dynamic: We use our resources properly and timely, make flexible and quick decisions, and implement these decisions.

Team spirit: We trust and cooperate with each other to achieve common goals and gladly share our ideas and talents at every opportunity.

Passionate: We love and believe in what we do; we push our limits to find the best, and work tirelessly.

Responsible: We do not deny our responsibilities; we do not make compromises on honesty, respect and quality.

Result-oriented: We ensure that every work we start will have result.